With more than 189 million customers in 2009, Orange is the world’s fifth largest telecom operator. Sol joined the Board of the multinational wireless giant when it had 50 million customers in 19 countries throughout Europe, Africa, and the Middle East. Two years later, at the request of France Telecom, a major Orange shareholder, Sol moved to the CEO position to prepare the company for acquisition, becoming the first American to lead a CAC-40 company. Orange is now the unique commercial brand for most France Telecom services.

Key achievements under Sol’s leadership:

  • Increased data revenues by more than 30 percent per year.
  • Launched operations in two additional countries, achieving 26 percent growth in revenues outside France and the UK.
  • Grew wireless subscriber base by 13 percent, revenue by 12 percent, and EBITDA by 32 percent.
  • Reduced costs by $1.5 billion in two years.
  • Was the first company to introduce smartphones.

Sol's Biography

Solomon D. (“Sol”) Trujillo is a global telecommunications, media, and cable industry executive born in Cheyenne, Wyoming in 1951. He has served as CEO of large-cap media-communications companies in the US, the EU, and Asia-Pacific regions. A digital pioneer and long a champion of high-speed broadband to stimulate productivity and advance innovation across all sectors of the economy, Sol is actively engaged in media-comms businesses in both developed and emerging markets, from China and South Asia to North America, Europe, Africa, and the Middle East. He sits on corporate boards in the US, EU, and China – including Target and Promerica Bank of Los Angeles, where he is vice chairman; China’s Silk Road Technologies, where he is chairman; and Weather Investments, headquartered in Rome with investments in Europe, the Middle East, and Africa.


“He obviously knows his industry pretty well and he’s very much a full-service telco man. He’s got a record and talks well about what he’s achieved.”

Ian Martin, ABN Amro telecommunications analyst

“From Accenture’s global perspective-and based on our work with companies in the Fortune Global 500, Telstra is undertaking an industry-defining transformation program. This is one of the most significant, comprehensive and customer-focused IT and business transformations ever undertaken, and that Accenture has been involved with…this is one of the most complex and comprehensive business transformations, spanning multiple product domains and supporting all network upgrades concurrently. Also; the program is not just about an integrated customer care and billing technology-it also supports the introduction of new, next-generation products, simplifying processes and improving the cultural approach of the organization.”

Bill Green, CEO Accenture

“The role we are normally asked to play sees us doing a lot of systems integration work, we do network work, we do a lot of strategy work, we do a lot of business work. But at Telstra we’re bringing all of that together and it’s unique.”

Ab Krall, Accenture