Sol is focused on the movement towards creating the foundation for a better future for the generations to come.
L'ATTITUDE
Co-Founder
Jan 2018 – Present
L’ATTITUDE is a business-based national initiative focused on helping enlightened executives understand The New Mainstream Economy and the U.S. Latino cohort that is driving it. This national platform showcases the contributions of U.S. Latinos in business, media, politics, science, and technology. L’ATTITUDE is focused on changing the narrative of who we are as a nation and who the drivers of growth are for the next few decades.
L'ATTITUDE Ventures
Encantos
Chairman
2020 – Present
Encantos is on a mission to become the most impactful entertainment-driven EdTech company in the world. By using entertainment and technology to reimagine education focused on 21st century skills, Encantos is creating direct-to-learner family brands that both kids and parents love. An award-winning B-Corp, Encantos’ family brands include the Emmy-nominated and 2x Kidscreen award-winning #1 bilingual preschool brand Canticos, the food-focused Issa’s Edible Adventures, the Day of the Dead-inspired resilience brand Skeletitos, and the adventure-based travel brand Tiny Travelers. Encantos brings its brands to life via digital and physical offerings including apps, books, consumer products, music, subscription services, videos, and more. Encantos has received industry awards and accolades from the AP, ASU GSV, CNN, Common Sense Media, Forbes, Kidscreen, Kirkus Reviews, NBC News, The New York Times, NPR, Parents Magazine, Publishers Weekly, Romper, School Library Journal, Univision and USA Today. Headquartered in Culver City, CA, Encantos is a proud women-owned public benefit corporation that puts diversity, equality, and inclusion at the heart of everything it creates.
Latino Donor Collaborative (LDC)
Co-Founder
Jan 2010 – Present
The Latino Donor Collaborative (LDC) is a non-profit organization that strives to create a fact-based narrative of Latinos through original research. Its data highlights growth opportunities for all Americans and the Latino community’s power to uplift to the economy.
TRUCO TECHNOLOGY
Chairman and CEO
2014 – Present
Sol cofounded TruCo with Greg Winn a former COO (US WEST and Telstra). Trujillo and Winn are joined at TruCo by former colleagues who filled out C-suite roles at Telstra, Orange and US West, and together they share an unrivalled track record in the industry for innovation, execution of massive scale transformations, and a proven results of doing so irrespective of geography or competition.
TruCo has 3 areas of focus: 1) Equity Investment, 2) Executive Consulting and 3) Interim or Long-term Corporate Management. Equity investment is principally focused on Technology and Media & Entertainment delivered via the Internet businesses. TruCo’s unique and extensive experience enable them to provide consulting services across the entire breadth of the C-Suite, including Integrated strategic and tactical plans.
Cano Health
Initial Investor – Lead Independent Director
Jan 2010 – Present
Cano Health operates healthcare centers specializing in Senior Care and Primary Care for all ages. In addition to primary medical care, Cano Health has specialty programs in the fields of Venous Medicine, Arthritis, Allergy, and Weight Loss. Our mission is to improve patient health by delivering superior primary care medical services while forging a life-long bond with our members. Our vision is to become the national leader in primary care by improving the health, wellness, and quality of life of the communities we serve while reducing health care costs.
New Cadence Productions
Chairman and CEO
2014 – Present
New Cadence Productions is the premiere U.S. television and film content creation studio for Latino creatives. They empower Latino creatives to showcase their universal stories and characters to enchant, entertain, and inspire audiences around the world. They celebrate the Latino community as the New Mainstream and are committed to advancing its full inclusion across society and Hollywood.